THIS IS REGISTRATION FOR THE THE 1:30 PM CLASS 

*THERE IS ALSO A 6:30 PM CLASS ON A DIFFERENT PAGE*

Small Business Series
Market-Ready: A Vendor Prep Workshop

with Giuls & Gab

Event Details

• Date: Monday 4/13/26
• Time: 1:30-3:30pm
• Location: Carella’s Shoes
  2431 Nottingham Way, Hamilton, NJ 08619

• Facilitators:
  Giuliana "Giuls" Carella – Carella Events
  The Central Gab – Allentown NJ Farmers Market

  Investment:
• $40 General Admission
• $100 Featured Vendor Spot* used as the example in the presentations (more info below)

About This Workshop

Market-Ready is a practical, in-person workshop designed to help vendors prepare for market season with clarity, professionalism, and confidence.

If you set up a table, booth, or pop-up... this session is for you.

This includes:

• Bakeries & home bakers
• Coffee stands & specialty drink vendors
• Handmade product sellers
• Knitters, quilters & textile artists
• Crafters & artisans
• Candle makers & skincare brands
• Nonprofits & community organizations tabling at events

While examples will focus on market vendors, the skills taught apply to any small business owner looking to strengthen their branding, promotion, and in-person presence.

Your purchase also includes access to "Bare Minimum Canva 101" Online Webinar - feel free to explore before or after the workshop

What You’ll Learn

During this 2-hour session, we’ll cover:

• Canva basics for creating clear, professional vendor graphics
• What to post before an event (and how often)
• How to use CapCut templates to create simple Reels & TikToks
• What to film at markets so you always have usable content
• Booth setup best practices
• Running your booth with confidence and professionalism
• Smart engagement strategies (free samples, collaborations, cross-promotion)
• Vendor etiquette and communication best practices
• Simple ways to gain followers and future customers

This is a presentation-style workshop with live examples and built-in Q&A.

Featured Vendor Spot (Application Required)

Each session includes two Featured Vendor Spots.

Featured Vendors will:

• Set up a full booth display during the workshop
• Receive live booth critique + marketing feedback
• Have their content used as real-time teaching examples
• Be able to sell their products during the event

To be considered:

1. Purchase a regular workshop ticket.

2. Email carelladynasty@gmail.com your business name, description, booth photos (if available), and social media links.

3. If selected, you will receive an invoice for the remaining balance.

Spots are limited and selected at the discretion of the hosts to ensure readiness and alignment with the educational goals of the workshop.

Logistics & Cancellation Policy

• Doors open 10 minutes early, please arrive on time.
• Space is limited and registration is required.
• Cancellations made 7 days or more before the event are eligible for a refund or credit.
• Cancellations made within 7 days of the event, no-shows, or late arrivals will result in forfeiture of the session.

About the Hosts

Giuls and Gab are experienced marketing consultants and content strategists who support small businesses with branding, visibility, and growth.

Through this Small Business Series, they’re combining their expertise to offer accessible, actionable workshops designed to strengthen the local business community.

About the Small Business Series

The Small Business Series is an ongoing, in-person workshop series designed to support local entrepreneurs with practical marketing, branding, visibility, and growth strategies.

Each session focuses on a specific business type, season, or milestone, while teaching skills that apply across industries.

Some editions are broad. Others are category-focused, like this Vendor Market Edition.

Future sessions may include:

• Mid-season vendor check-ins
• Post-season review and strategy sessions
• Service provider editions
• Nonprofit and community visibility workshops
• Seasonal and holiday sales preparation

Anyone is welcome at any session. While examples may be tailored to a specific audience, the skills are transferable to any small business owner looking to grow confidently and sustainably.

Stay in the Loop

New dates and topics are added as needs come up.

Follow @carellaevents and @thecentralgab on FB & IG or join the email list for updates.

Questions?

Email carelladynasty@gmail.com

Bare Minimum Canva 101 INCLUDED with purchase of this in-person workshop, you will receive access after checkout!