MEET THE FOUNDER
Hi, I'm Giuls Carella
a content creator and marketing consultant who helps people grow online in ways that actually make sense for their lives.
I have a degree in marketing and years of experience focused on efficiency, systems, and strategy. In the corporate world, that made me the go-to for fixing workflows. At the same time, I’ve grown my own businesses and platforms online using the same tools and approaches I now teach.
Nothing I share is theoretical. It’s based on what I’ve tested, refined, and built myself.
When my health required me to rethink how I worked, I stopped trying to do everything at once and started focusing on clarity, structure, and progress I could actually maintain. That approach stuck, and it’s what I now help others do.
Whether I’m hosting an event, teaching a class, or supporting a business, the goal is always the same: make things easier to understand, easier to maintain, and easier to keep showing up for.
Why Small Businesses
I work primarily with small businesses, solo professionals, and local organizations because that’s what I grew up around.
I’ve always been surrounded by small businesses, watching how much goes into keeping things running, how resourceful owners have to be, and how often they’re expected to figure everything out on their own. That early exposure shaped how I think about work, problem-solving, and growth.
Later, as I built my own businesses and platforms online, I saw the same patterns show up again. People were being told they needed to outsource everything or follow complicated strategies just to keep up. That’s not realistic for most small businesses... and it’s not necessary.
Small businesses don’t need more noise. They need clear systems, practical tools, and strategies they actually understand.
While you don’t have to own a business to benefit from this work, the skills are transferable, many things I create are designed with small businesses in mind.
My goal is to help people learn how to grow and show up online in a way that’s manageable, sustainable, and theirs, so they’re not constantly starting over or relying on someone else to run things for them.
My Approach
Simplicity Over Hustle
Do what matters, not more just for the sake of it. Focus with intention, and batch the rest.
Systems That Serve You
Templates, tools, and workflows should fit your brain, your bandwidth, and your business. You deserve a work life balance.
Repeatable > Exhausting
If you’re starting from scratch every time, it’s not a system... it’s stress. We help you build what lasts.
Clarity Creates Confidence
From a flyer to your Instagram bio, clear communication builds trust. No fluff. No burnout.
Community, Always
Better systems don’t have to be built alone. Our workshops, trainings, and events are designed to grow together.
My Team
I currently work with a small group of trusted people who support different projects as needed, from events and logistics to behind-the-scenes work.
As this work grows, I hope to expand the team over time, always intentionally, and always in a way that supports the quality and clarity of what we offer.