Bare-Minimum Marketing™

Strategy Builder

A self-guided strategy workbook to help you figure out what your small-business marketing should actually look like.

This is the starting framework I use when thinking through strategy with clients. When I work with someone one-on-one, I tailor this process to their business, skip what does not apply, give specific ideas, and help make decisions in real time.

This version gives you the full self-guided document so you can work through it yourself.

You’ll use it to think through your business, goals, audience, content direction, platforms, capacity, tools, and next steps so you can stop guessing and start making clearer marketing decisions.

What’s Included

Bare-Minimum Marketing™ Strategy Builder PDF & Editable Word document version
Personal/internal business use license

This is intended to be a working document. You can delete what does not apply, add notes, rewrite sections, and make it useful for your own business.

This Is For You If

You own a small business and feel scattered about what to post.
You work for a small business and need to help with marketing.
You want to understand what your social media should actually be doing.
You are tired of random posting and want a clearer plan.
You want to organize your ideas before hiring help, creating content, or taking the full course.

What You’ll Work Through

Inside the Strategy Builder, you’ll think through:

what your business offers
who you serve
what makes your business different
what is currently working
what you want marketing to help with
what your audience needs to understand
what content makes sense for your business
what platforms matter right now
what you can realistically keep up with
what can wait
what your next steps should be

Set aside about 60 to 90 minutes to work through the main sections. You can always come back and update it later.

Important Note

This Strategy Builder is included inside Bare-Minimum Marketing™: The Essentials.
If you already purchased the full course, do not purchase this separately.
This download is for people who want the self-guided strategy document on its own.
If a video walkthrough for this Strategy Builder becomes available in the future, it will be sent to all previous purchasers at no additional cost.

What This Is Not

This does not include a custom strategy session, personalized feedback, an audit, or done-for-you support.
It is the SELF-GUIDED VERSION of my strategy process so you can organize your own thoughts and start making clearer decisions.

Usage Note

This document is for you and your business.

You may use it to think through your own strategy, organize your ideas, get your team aligned, or communicate better with someone helping you with your marketing.

You may not resell it, share it publicly, teach it as your own, use it with your own clients, or turn it into your own course, workshop, template, or consulting process.

Refund Policy

Because this is a digital download, all sales are final.

Once purchased, you will receive access to the PDF and editable Word document, so refunds are not available.